Контрольная работа: The United Kingdom tourism industry
Nearly three-quarters of households in Britain have regular use of a car and about a quarter have more than one car. The widespread enthusiasm for cars is, as elsewhere, partly a result of people using them to project an image of themselves. Apart from the obvious status indicators such as size and speed, the British system of vehicle regis tration introduces another. Registration plates, known as 'number plates', give a clear indication of the age of cars. Up to 2007 there was a different letter of the alphabet for each year and in summer there were a lot of advertisements for cars on television and in the newspapers because the new registration 'year' began in August.
Another possible reason for the British being so attached to their cars is the opportunity which they provide to indulge the national passion for privacy. Being in a car is like taking your 'castle' with you wherever you go. Perhaps this is why the occasional attempts to persuade people to 'car pool' (to share the use of a car to and from work) have met with little success.
The privacy factor may also be the reason why British drivers are less 'communicative' than the drivers of many other countries. They use their horns very little, are not in the habit of signalling their displeasure at the behaviour of other road users with their hands and are a little more tolerant of both other drivers and pedestrians. They are also a little more safety conscious. Britain has the best road safety record in Europe. The speed limit on motorways is a little lower than in most other countries (70 mph = 112 kph) and people go over this limit to a somewhat lesser extent. The addition there are frequent and costly government campaigns to encourage road safety. Before Christmas 1992, for instance, £2.3 million was spent on such a campaign.
The British are not very keen on mopeds or motorcycles. They exist, of course, but they are not private enough for British tastes. Every year twenty limes as many new cars as two-wheeled motor vehicles are registered. Millions of bicycles are used, especially by younger people, but except in certain university towns such as Oxford and Cambridge, they are no; as common as they are in other parts of north-western Europe. Britain has been rather slow to organize special cycle lanes. The comparative safety of the roads means that parents are net too worried about their children cycling on the road along with cars and lorries.
3. Promoting British tourism
How important is the tourist industry for Britain's economy?
Tourism is one of the largest industries in the UK, worth approximately £74 billion in 2001 and supporting around 2.1 million jobs. Tourism accounts for 4.5% of the UK economy.
How many people visit Britain every year?
There were 22. 8 million overseas visits to the UK in 2001. Also in 2001, there were 163 million domestic trips and the expenditure for these trips was £26.1 billion.
Britain's most popular visitor attractions in 2001:
British Airways London Eye 3,850,000
Tower of London 2,019,210
Eden Project, Cornwall 1,700,000
Natural History Museum, London 1,696,176
Legoland, Windsor 1,632,000
Victoria & Albert Museum, London 1,446,344
Science Museum, London 1,352,649
Flamingo Land Theme Park & Zoo, North Yorkshire 1,322,000
Windermere Lake Cruises, Lake District 1,241,918
Canterbury Cathedral, Kent 1,151,099
Since the abolition of museum charging in December 2001 museum and gallery attendance has gone by 64%.
How is British Tourism being promoted?
The United Kingdom has four national tourist boards:
the English Tourism Council (formerly the English Tourist Board),
VisitScotland (formerly the Scottish Tourist Board),
Northern Ireland Tourist Board
Wales Tourist Board.
The British Tourist Authority is responsible for promoting the whole of Britain to overseas visitors. "Only in Britain, Only in 2002" is a large scale overseas BTA campaign with television advertising (including an appearance by the Prime Minister) funded by £20 million from Government which was matched by the UK's tourism industry in cash and in collateral support.
English Tourism
The government has announced its intention to ensure English Tourism is marketed domestically. This will aim to grow the UK market and develop a sustainable English Tourism industry.
Alcohol and Entertainment Licensing
The government is committed to the reform and modernisation of alcohol, public entertainment and late night refreshment licensing. It will introduce a Bill to achieve the reforms at the earliest legislative opportunity.
The hospitality and leisure industry is a major part of the tourism sector and reform of the existing archaic system would be a major boost for tourism.
It would save the industry £1.97 billion in the first ten years of operation.