Контрольная работа: Understanding the text

4. The unusual result is one of the longest-running associations between UK and Japanese companies.

5. Now, after a series of deals deepening the relationship, Yamaha has a majority shareholding in Yamaha-Kemble Music, the Milton Keynes based sales company for most Yamaha musical instruments in the UK.

ІІ. Now match the expressions to these equivalent expressions

a) an organization whose purpose is to sell goods

An organization whose purpose is to sell goods is a trading organization, like The Kemble brand or Yamaha company.

b) ownership by one company of more than half of another (two expressions)

Now, after a series of deals deepening the relationship, Yamaha has a majority shareholding in Yamaha-Kemble Music, the Milton Keynes based sales company for most Yamaha musical instruments in the UK. Yamaha also has a majority stake in Kemble, based in nearby Bletchley.

c) strange outcome

The unusual result is one of the longest-running associations between UK and Japanese companies.

d) connections with someone or something Japanese

When Robert Kemble began importing German pianos into the UK in the 1890s, he could hardly have imagined that a century later the company that bears his name would be benefiting from Japanese links to export successfully from the UK.

e) connections that have lasted the longest time

The unusual result is one of the longest-running associations between UK and Japanese companies.

ІІІ. Are the following statements true or false or is it impossible to say, given the information in the article? (lines 25-45)

a) When Kemble began making Yamaha pianos, they started exporting them to Europe immediately.	False
b) More than half of what Kemble makes in its Bletchley factory is Kemble pianos.	True
c) The Kemble brand of piano sells more than the Yamaha brand.	Difficult to say
d) Kemble also makes guitars.	False
e) Kemble now sells more Kemble-brand pianos outside Europe than inside.	Difficult to say
f) Kemble has always sold more Kemble-brand pianos outside Europe than inside	True

ІV. Find words and expressions in lines 46-67 to complete the gaps

a)traveling a lot in order to get information, make contact with the right people, etc. (two expressions):

1. British pianos are perceived as premier brands , andAsia's increasing affluence means more people can afford them .

2. Building up North American sales over the past three years has also involved a tremendous amount of legwork, identifying the top 200 dealers and what they stock, and visiting trade shows .

b) to find a way of getting into a market: to crack a market ;

c) to keep something so that it is available to sell: to make a product ;

d) names for goods that are well thought of: high-quality commodities ;

e) a person, product or company that people take seriously has its own brend ;

f)events where companies can show their goods, meet new customers, etc.: trade shows .

Over to you 1

What are the difficulties facing a small firm that wants to export to a particular country for the first time? First of all, cracking its market, so as people of that country could trust the small firm’s goods.

Over to you 2

Work with a partner. A is the boss of a small manufacturing company that is beginning to export. (Choose the type of product thatyou make). В is an import agent looking for new products to import. A and B happen to be sitting next to each other on a plane. Roles play the conversation. Start with small talk, then talk about the possibility of doing business together. Finish by saying what you will do to keep in touch and what the next step will be. If you're working by yourself, write some lines of dialogue from the conversation.

A: Мr Jones, I heard you were the director of the small American company dealing with production of modern electronics. Can you say what do you produce?

B: Yes, I can. Stuff to the computers, software. And as your name, forgive?

A: I am Mr. Brown, import agent. I am from London, looking for a partner. Could import your products to Great Britain. And do you, sometimes, not in «Microsoft Corporation» work?

B: No, not in «Microsoft Corporation». However our company enough successful and I am ready to cooperate with you. Tell me your bank essential elements and we can make first agreement.

А: Містере Джонс, я чув, що Ви є директором невеликої американської компанії з виробництва сучасної електроніки. Можете мені сказати, що Ви виробляєте?