Реферат: Lucent Technologies Essay Research Paper LUCENT TECHNOLOGIES

The worldwide demand for communications systems is booming. Lucent Technologies is predicting a 10% annual growth for the communications industry. The

business is pursuing growth opportunities around the world and is trying to build on Bell Laboratories established global relationships with its key customers. Much emphasis for advancement is being put on the areas of Wireless communications, Networking software, and multimedia convergence. With the increasingly mobile society, Lucent Technologies feels that there will be an increasing demand for wireless communications. The more sophisticated technology becomes, the greater the demand for smarter networks. One of the world?s largest producers of networking software is Lucent Technologies. Multimedia devices deal with all kinds of communications. Lucent Technologies is trying to develop innovations on multimedia that the customers want.

ADVERTISING STRATEGY

The company?s name, Lucent Technologies, was thought of after many interviews

with customers and other stakeholders. Lucent means, ?Marked with clarity, or glowing

with light?. Lucent Technologies logo is supposed to be a bold, red, hand-drawn

innovation ring.The company?s slogan is, ?We make the things that make communicationswork.

LUCENT?S COMPETITOR

-DSC Communications

-General Electric

-Hitachi

-Intel

-Matsu*censored*a

-Microsoft

-Motorola

-Nokia

-Sony

-Toshiba

-U.S. Robotics18