Реферат: Marketing Essay Research Paper r 110499 TR

sell many different styles of the NKJV Bible such as the adult version, a

child’s version, and a Bible for toddlers. They also sell Bibles for certain

denominations like the Catholic Bible and the Greek Orthodox Bible. Each

Bible can be found in different age groups for better understanding and are all

printed in different translations such as the NKJV, NIV, REB, and the

NRSV. Thomas Nelson sells many other books for adults and children,

which are mostly Christian-related. The company also sells items like

T-shirts, videos, CD-ROMs, and other things you might find in a gift shop.

Target Markets Every NKJV Bible that Thomas Nelson sells is targeted

different demographically but sold together to fulfill the needs of all people

with no limits. The Bible is targeted to all ages, incomes, genders, cultures,

and races because its key function is to spread the gospel throughout the

world. There is a good portion that targets ministries and Christians because

of their faith and their use of the Bible constantly, but there is also a good

portion that targets people who are unbelievers outside of the church world.

The NKJV Bible is sold and offered all over the world. Thomas Nelson

being the largest Christian communications company in the world. They are a

global market geographically and market their Bibles in all major cities and

countries in the world. You can find these Bibles in bookstores and Christian

outlets in all major cities and countries in the world. Everyone is part of the

target market and it doesn’t matter what kind of activities you are involved in

and what interests and opinions you have. Thomas Nelson focuses on the

Christian and Non- Christian secular divisions. The psychographics of an

individual does not exclude them from the target market, but they do have a

division that focuses on fulfilling the needs of the church. People who are

believers or false believers are a big part of the target market who are

interested and are involved in activities that integrate with Bible values, such

as church-going and living a daily Christian life. The behavioristic approach

tends to integrate with the psychographics of the target market. Once again,