Реферат: Pepsi Cola Marketing Mix Essay Research Paper

Through its promotions, advertising, and sponsorships Pepsi has created one of the largest and most opportunistic and unique companies around. Through its use of integrated marketing communications it has created a brand name and product that is unique to all others. It strives to globalize is business abroad with its Frito-Lay product line, Tropicana juices, and Pepsi beverages. It continues to find different and un-tapped target markets around the world to gain market share from its competitors. It also continues its innovation of products to adapt to a changing global economy which has been a key to its success in the past and will be key to its success in the future.

Works Cited

Griesing, David. The Battle Heats Up Business Week. August 3, 1998

http:www.pepsico.com

Gibney, Frank Jr. Pepsi Gets Back Into The Game Time April 26, 2000

Light, Larry. Now That s A Pepsi Challenge Business Week. May 3,

1999

Rifi, Natasha. Pepsi Regeneration Money. May 2000