Курсовая работа: Advertising and popular culture

... literature is a canon which consists of those works in language by which a community defines itself throughout the course of its history. It includes works primarily artistic and also those whose aesthetic qualities are only secondary. The self-defining activity of the community is conducted in the light of the works, as its members have come to read them (or concretize them). [focuses on community acceptance] [40]

Whether one of these or yet another definition of literature is preferred, there is a widely shared sense that literature stands apart from more ordinary texts such as telephone books, shopping lists, operating instructions, and advertisements. A practical approach to understanding literature might enumerate some widely shared characteristics:

- Literature consists of written texts.

- Literature is marked by careful use of language, including features such as creative metaphors, well-turned phrases, elegant syntax, rhyme, meter.

- Literature is written in a literary genre (poetry, prose fiction, or drama).

- Literature is intended by its authors to be read aesthetically.

- Literature is deliberately somewhat open in interpretation.[41]

Are advertisements "writings of quality with pretenses to permanence"? Are advertisements widely understood to be a form of literature? Are they careful in their use of language, written in