Курсовая работа: Advertising as a Medium of Gender-Biased Communication

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[20] Gilly , M. Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States. Journal of Marketing, 1988, 4. – P. 75-85; Kolbe , R., & Langefeld , C. Appraising gender role portrayals in TV commercials. Sex Roles, 1993, 28. – P. 393-417.

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[23] Furnham , A., & Bitar , N. The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 1993, 29. – P. 297-310; Furnham , A., & Skae , E. Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 1997, 2. – P. 44-51.

[24] Neto , Felix and Pinto , Isabel. Gender stereotypes in Portuguese television advertisements. In Sex Roles: A Journal of Research, July, 1998. – http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136467

[25] Gilly , M. Gender roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States. In Journal of Marketing, 1988, 52. – P. 75-85; Mazzella , C., Durkin , K., Cerini , E., & Buralli , P. Sex-role stereotyping in Australian television advertisements. In Sex Roles, 1992, 26. – P. 243-259.

^[26] Furnham , Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[27] Furnham , A., & Schofield , S. Sex role stereotyping in British radio advertisements. British Journal of Social Psychology, 1986, 25. – P. 165-171.

[28] Hurtz , W., & Durkin , K. Gender role stereotyping in Australian radio commercials. Sex Roles, 1997, 36. – P. 103-114.

^[29] Furnham , Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[30] Craig , R. Stephen. The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis, in Sex Roles 26(5/6), 1992. – P, 197-211. – http://www.aber.ac.uk/media/Students/lmg9309.html

[31] Mulvaney , Becky Michele. Gender Differences in Communication: An Intercultural Experience. – Copyright 1994 by Becky Mulvaney: <http://feminism.eserver.org/gender-differences.txt>; See also Lakoff , Robin. Language and Women's Place. – New York: Harper & Row, 1975; Arliss , Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 12-26.

[32] Arliss , Laurie P. Gender Communication. – Englewood Cliffs, NJ: Prentice Hall, 1991. – P. 32-33.

^[32] Gilligan , Carol. In a Different Voice: Psychological Theory and Women's Development. – Cambridge, MA: Harvard Univ. Press, 1982.

[33] Quoted in Johnson , Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. –http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm

[35] Tannen , Deborah. You Just Don't Understand: Women and Men in Communication. – New York: William Morrow, 1990. – P. 42.

[36] Wood , Julia T. Gendered Lives: Communication, Gender, and Culture. – Belmont, CA: Wadsworth, 1994. – P. 141-143.

[38] McArthur , L. Z., & Resko , B. G. The portrayal of men and women in American television commercials. Journal of Social Psychology, 1975, 97. – P. 209-220.

[39] Johnson , Fern . As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. –http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm

^[40] Levingstone , S., & Green , G. Television advertisements and the portrayal of gender. In British Journal of Social Psychology, 1986, 25. – P. 149-154.

[41] Quoted in Johnson , Fern. As seen on TV: Take Care of Me Twins vs Electronic Karate Fighters. – http://www.clarku.edu/activelearning/departments/english/johnson/johnsonD.cfm

^[42] Furnham , Adrian. Gender role stereotyping in advertisements on two British radio stations. – http://www.findarticles.com/p/articles/mi_m2294/is_1_40/ai_54250825/print

[43] McArthur , L. Z., & Resko , B. G. The portrayal of men and women in American television commercials. In Journal of Social Psychology, 1975, 97. – P. 209-220.

[44] Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years . – http://www.findarticles.com/p/articles/mi_m2294/is_1999_Sept/ai_58469478/pg_1