Курсовая работа: Marketing in tourism

- Global economical turn-up

- New business opportunities

Weaknesses

- Capital intensive

- Lack of adequate Man power

- Regional imbalance of hotels

- Long gestation period

- Poor infrastructure and cleanliness

- Huge labor turnover

- Less corporate ownership

Opportunities

- Boom in tourism

- Privatization of airlines

- Increase in disposable incomes

- Boost in tax concessions

Threats

- Sensitive to disturbances in the country

- Competition from other European countries

- High service and luxury taxes may render England as an unviable destination.

- Lack of trained entrepreneurs

SWOT analysis allows author to formulate the main objectives of the Grande Bretagne Hotel:

- Increase sales volume.

- Increase revenue.

- Achieve or increase profits.

- Increase or maintain market share.

- Eliminate competition.

Factors influencing price-determination:

- Production and distribution costs.

- Substitute goods available.