Реферат: Бизнес-план /english/
· Organisations. Average or large enterprise. Reason of purchasing: purpose topurchase some computers and software.
At our competitors main goods is not sale of such services, which we are going render. The basic customer of our competitors are firms, using in the work the specialized programs. The basic advantage of our competitors that they for a long time have left on the market. Also our competitors sell computers and many different programs. Advertising our competitors not designed for the initial customer. The advertising is distributed in the specialized newspapers and magazines about existence of which the beginner in the computer world (newspapers " That, Where, How mach. Computers and Office' technique." and "Server").
Positioning our competitors:
Our Customers are the people or organizations, which are going for the first time to get the computer or have got it recently.
At us services will buy because of many number of advertising in those journals, TV and radio programs , which are designed first of all for the inexperienced buyer. Our advertising will designed for a wide audience and will place in the popular local editions, radio and outdoor advertising. Our publicity: free-of-charge consultation on the phone, participation in exhibitions, edition of the inexpensive brochures with the basic information on computers, their device and basic programs.
Expenses
Fixed Costs:
Rent and utilities: 5000p/month
Salaries: 11000/mo
Printing/Promotion/Advertising: 5000 (1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year (year = December)
Main computer and software amortisation: 1100/mo
Variable costs
Product costs = labour cost per job + man'license
Specialist’s wages: 20/hour
License: 210/man
Each of man can worked: 175hour/mo
Product costs: 22/unit
Selling Prise = 50/hour
Main Investment From Owner = 200000p
Initial Investment at office' equipment = 55000p from main investment
| Forms of costs | Number | Cost of number | Total costs |
| Apartment | |||
| Rent | 1 | 5000 | 5000 |
| Total: | 5000 | ||
| Equipment | |||
| Computer table | 4 | 715 | 2860 |
| Office table | 2 | 1500 | 3000 |
| Working chair | 6 | 600 | 3600 |
| Customer chair | 8 | 300 | 2400 |
| Divan | 1 | 1500 | 1500 |
| Xerox | 1 | 2300 | 2300 |
| Cash desk | 1 | 2000 | 2000 |
| Journal table | 1 | 420 | 420 |
| Air-conditioner | 1 | 3000 | 3000 |
| Phone | 2 | 250 | 500 |
| Bookcase | 1 | 650 | 650 |
| Safe | 1 | 5000 | 5000 |
| Lavatory | 1 | 5000 | 5000 |
| Other software | 1 | 10000 | 10000 |
| Main computer | 1 | 12000 | 12000 |
| Working computer | 4 | 6000 | 24000 |
| Standard software | 4 | 5000 | 20000 |
| Total: | 98230 | ||
| Personnel | |||
| President | 1 | 5000 | 5000 |
| Vice President | 1 | 3500 | 3500 |
| Secretary | 1 | 3000 | 3000 |
| Total: | 11500 | ||
| Break-Even Analysis | ||||||
| Fixed costs: | 23000 | Break-Even: | 32000 | |||
| Sales | VC | FC | TC | Sales/p | Break-Even | |
| 0 | 0 | 23000 | 23000 | 0 | 32000 | |
| 150 | 3300 | 23000 | 26300 | 7500 | 32000 | |
| 200 | 4400 | 23000 | 27400 | 10000 | 32000 | |
| 250 | 5500 | 23000 | 28500 | 12500 | 32000 | |
| 300 | 6600 | 23000 | 29600 | 15000 | 32000 | |
| 350 | 7700 | 23000 | 30700 | 17500 | 32000 | |
| 450 | 9900 | 23000 | 32900 | 22500 | 32000 | |
| 550 | 12100 | 23000 | 35100 | 27500 | 32000 | |
| 650 | 14300 | 23000 | 37300 | 32500 | 32000 | |
| 750 | 16500 | 23000 | 39500 | 37500 | 32000 | |
| 850 | 18700 | 23000 | 41700 | 42500 | 32000 | |
| 870 | 19140 | 23000 | 42140 | 43500 | 32000 | |
| Cash Flow Projection | ||||||||||||||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |||||||||||||
| Comulative | 0 | 150 | 200 | 250 | 300 | 350 | 450 | 550 | 650 | 750 | 850 | 870 | ||||||||||||
| Beginning Cash | 200000 | 102730 | 132300 | 111630 | 92360 | 74490 | 47020 | 27350 | 21480 | 18410 | 18140 | 20670 | ||||||||||||
| Income | ||||||||||||||||||||||||
| Product Sales | 0 | 7500 | 10000 | 12500 | 15000 | 17500 | 22500 | 27500 | 32500 | 37500 | 42500 | 43500 | ||||||||||||
| Equipment | 66000 | 11000 | 0 | 0 | 0 | 11000 | 11000 | 0 | 0 | 0 | 0 | 0 | ||||||||||||
| Expenses | ||||||||||||||||||||||||
| Rent and utilities | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | ||||||||||||
| Office salaries | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | ||||||||||||
| Print/Prom/Advertising | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | ||||||||||||
| Office supplies | 270 | 270 | 270 | 270 | 270 | 270 | 270 | 270 | 270 | 270 | 270 | 270 | ||||||||||||
| License | 5000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5000 | ||||||||||||
| Product costs | 0 | 3300 | 4400 | 5500 | 6600 | 7700 | 9900 | 12100 | 14300 | 16500 | 18700 | 19140 | ||||||||||||
| Total Cash out | 31270 | 29570 | 30670 | 31770 | 32870 | 33970 | 31170 | 33370 | 35570 | 37770 | 39970 | 45410 | ||||||||||||
| Mountly in/out-flow | -97270 | -33070 | -20670 | -19270 | -17870 | -27470 | -19670 | -5870 | -3070 | -270 | 2530 | -1910 | ||||||||||||
| End Cash | 102730 | 132300 | 111630 | 92360 | 74490 | 47020 | 27350 | 21480 | 18410 | 18140 | 20670 | 18760 | ||||||||||||
Organisation Plan
Our firm forms as the small enterprise, in which 6 persons work: the president, vice-president, secretary, three experts.
The organisation structure of our Firm:
The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing and management. At the enterprise will working with the basic organizational questions, advertising, marketing.
The vice-president - Tovstolutckaia Larisa. Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will messages accounting, to replace the president during his absence. Also will be the expert in the accounting programs.
The secretary. Has higher education . Knows English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to work on the telephone, conduct under the diagrams of work of the experts.
The experts are the workers with higher education on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of directions of work:
· Operating systems and set-up of the computer.