Реферат: How A Case Study Appears Essay Research

Debt to Equity Ratio (leverage or gearing)

Total Debt to Total Assets

Management effectiveness and procedures:

Times Interest Earned

Debtors Turnover

Stock Turnover

I was able to view and assess these however, Jason asked that I would not use the actual figures for the sake of maintaining the privacy and confidentiality of the financial position of the business.

Jason Bernardi said that with regard to all of these ratios, he thought that the financial position of The Oyster Bar was at a satisfactory level and the only ones that need to be focused on are the Expense Ratios. He plans to improve these through consistent monitoring. These measurements are all outlined clearly in businesses general-purpose reports.

Accounting & Decision Making

The Oyster Bar uses a private accountant that prepares reports on a monthly and sometimes weekly basis that are frequently used in decision making. “They are clearly outlined and always show the true position of your financial status” was Jason Bernardi’s position on the use of accountant’s information in business decisions. The Oyster Bar’s accountants and positions are outlined in the business structure diagram .

TECHNOLOGY

Technology and innovation are two crucial features in modern business development. Successful businesses today must be adaptable to new market facilities to maintain a competitive reputation against competitors in the same or similar markets.

In the case of The Oyster Bar, technology does not play a large role in the business life, however, Jason Bernardi understands that the technology in his business needs to be constantly monitored for the business to be successful.

Examples of the simple technology in use at The Oyster Bar are: a cash register, dishwasher, air conditioning, lighting and electricity systems. In an expansion of The Oyster Bar, that is the newly opened Holdfast Shores Oyster Bar, there have are new technological additions such as a table tracking system

The Oyster Bar has a website for its marketing. Inside the bar there is a offer where a customer may place his or her business card in a bowl for a

chance to win a $100 voucher for the Bar. This is drawn once a month and the benefit of this to the business is that all the cards are checked for email addresses. Giving the directors all of these addresses to send customers information about The Oyster Bar such as new bands and price specials. This means that people are constantly receiving advertisements about the bar.

“Technology will determine a businesses’ productivity in the long run” says Bernardi. In this case I have used the term technology to relate to work equipment.

Jason Bernardi believes that a lack of technology within hospitality can be viewed as a positive as everyone is on a level playing field. There is not much new technology in this industry and this means that no one in the market can have a competitive edge through the use of technology.

Technology in other businesses has affected the hours worked by staff, which means that people now finish work at a variety of times. This means that those looking to come into The Oyster Bar for a drink after work, will be coming at different times.

Recommendation

If The Oyster Bar can maintain a level playing field in technology between competitors, than I think that they will only benefit. This is one area that should be monitored and this can also assist the expansion plans of the managers plans.

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