Реферат: Ibm Company Essay Research Paper I Current

World Chess champion.

3.4) In October 1998, IBM has created a division that could take advantage of opportunities for growth in the sale and service of guiding technologies, and would develop its relations with computer producers.

4. Today?s vision:

Nowadays, IBM?s CEO states it clear that the net is the future. The net has changed the way business is done and provides a great network of communication. According to Gerstner the net is ?a vocational medium-a place where real work gets done, real competitive advantage is gained, and real growth is generated. ? Indeed, with the Internet a company can increase its sales and profits. It can enhance communication between employees and thus provide a better internal environment. More than that, it can strengthen employees-customers relationships and better meet customers? needs. It also provides a fast and efficient way of doing business between partners in a supply chain. E-business can also provide an environment of customizable communications through which you better serve customer needs and reflect a good product image. That?s why IBM is getting more involved in e-business. For 1996 the top computer companies in the world were ranked:

1.IBM

2.Fujitsu

3.Hewlett-Packard

4.NEC,

5.Compaq.

VI. IBM in Morocco:

In 1939, IBM France launched in Morocco the first agency in Africa. Morocco was chosen because it represents an open door to Africa. IBM MAROC employs 85 employees and has almost 500 clients (ministries, banks, insurance companies, Al Akhawayn University, etc..). The main activities of IBM MAROC are to meet all customers’ needs, to provide high quality tools, and to create a structure that will guarantee high quality maintenance services.

IBM has two important strategies, which are:

à direct marketing: it means selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively choose the kind of products it will sell in the Moroccan market.

à Commercial partnership: IBM has 22 commercial partners that sell its products in many different regions in Morocco. Thus, IBM MAROC is not obliged to create agencies in many cities, rather, its products are sold with other firms’ articles, which increases the competition.

31d