Реферат: Management Information Systems Essay Research Paper Management

Management Information Systems Essay, Research Paper

Management Information Systems 70-451

Interim Project Report

Monday, October 16, 2000

www.andrew.cmu.edu/~jrahimi/pittsburghmodel.html

PittsburghModel.com

Christopher Kim

Jaewon Lee

Winnie Liang

Jawad Rahimi

Mi Kyung

Our Service

PittsburghModel.com ( www.andrew.cmu.edu/~jrahimi/start.html ) is a database of men, women and children who are interested in modeling assignments in the Pittsburgh and surrounding areas. Some are professional models and others are either looking to make some extra money doing promotional work or are hoping to be discovered. Pittsburghmodel.com serves as an intermediary between agencies and aspiring models. The actual service we are selling works both ways. We are providing aspiring models with a hassle-free approach to becoming discovered while providing local modeling agencies with access to aspiring models, thus granting them more exposure. Referral fees and contract negotiations will be our major sources of revenue, and advertising on our web site will be our secondary source of revenue.

PittsburghModel.com is the only web site of its kind in the Pittsburgh Area. Although there are thousands of modeling web sites on the Internet where one can submit pictures and profiles in order to be considered for modeling, PittsburghModel.com is different. We take into account that modeling is a very personal process, thus, our services are targeted for a local market, where we can build lasting relationships with our models and agencies.

The fact that we are only working with aspiring models in the Western Pennsylvania area will make our business and services very exclusive. Models that submit their profile onto our web site will be treated as individuals, not statistics, and since we are putting forth a personal approach with our models, they will have confidence and trust in PittsburghModel.com.

We generally accept men and women of all weights and heights as well as children of all ages. What most people don’t realize is that there are modeling opportunities for everyone.

Our potential customers are men, women, and children that are either professional models looking for more exposure, or aspiring models that want to give a shot at modeling. The fact that this is a hassle free environment, our primary customers will be aspiring models. On the other side of our business will be the local modeling agencies. We will work with all of the major agencies in Pittsburgh and guarantee them more exposure and access to models, in return for a referral fee and future contract negotiation fees.

Each model has at least one picture and a profile which includes all of the model’s vital information as well as other information about availability, experience and interests. Models can optionally have additional pictures in an online portfolio which can be accessed directly from their profile by potential employers and agencies.

All potential model’s information is kept confidential from the general public and is only viewed by those from affiliated organizations. Contact information is kept solely by PittsburghModel.com and is available only upon request from an agency or other participating organization. A public model gallery is available to show a sample of our models who expressed an interest to participate.

Our Customers

Currently, agencies hold events such as Model Search America, and put ads in the newspapers in order to attract aspiring models. Based on out research, the Internet has not been used as a primary source of marketing for modeling agencies, and that is where PittsburghModel.com comes in to fill the void. If an agency signs up with PittsburghModel.com, it will increase their exposure, as well as increase the amount of models they will see. This in turn will provide agencies with more revenue, and establish a tight knit relationship between PittsburghModel.com and local agencies.

Businesses that fail to market themselves online nowadays fall behind in the market. We are here to help agencies step up to E-Commerce, and making their business more profitable.

If you’re a beginner, or even if you’ve just thought about the possibility of being a model, you may find it very difficult to get started in the business. At PittsburghModel.com, you don’t have to spend a fortune to get started in modeling.

Since all of your information and photos are online, there’s no need for expensive composites and portfolios. If you’re an experienced model, or you just have some good pictures of yourself, you can get yourself into our ’stable’ at no cost whatsoever! If you are not experienced, we can help.

We don’t take just anybody. But if we think you have potential, we will get you experience and pictures at very little or even no cost to you. We have photographers that we work with that are always looking for new faces who are interested in trading time for photos. This way, you get

experience and you build a portfolio, two things that are very important to get good modeling jobs.

We market our site to the general public as well as to these advertising and marketing managers, allowing people that never would normally see you have the opportunity to hire you. Plus, your online information and pictures are available 24 hours a day, 365 days a year. So when they are looking for someone, your online profile will be there. You have as much chance as anyone else we represent to be seen. This means more exposure for you, and hopefully, more work.

There is no charge for putting your information in the database, and once you do, it is likely that lots of people, including corporate clients and modeling agencies, will see it. We will make it clear to aspiring models that if they don’t think that you’re gorgeous because there are many assignments which don’t require unusual beauty. In fact, most modeling jobs are ‘character’ work, which may be for print ads, commercials or other product related scenarios. There’s also promotional modeling, which may involve working at trade shows or other promotional activities. What we’re trying to say is that, sometimes there is simply a need for a certain ‘look’, and who knows, you may be just what they are looking for!

In order to keep the site professional, we only accept quality photos and people that we believe have a chance of getting work. If you don’t have quality photos, we can arrange to get some for you at very little cost, but you must submit photos in order to be considered.

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