Реферат: Marketing A New Product Essay Research Paper

+ I will target middle-aged women. It is well known by the media that women shop when they are bored or depressed and they buy luxury items. This is why companies so broadly target them. I will advertise where they are most likely to see it, outside supermarkets, shopping centres and mostly places where it will be on sale. I am aiming primarily to raise public awareness of my product

+ I believe that I should use penetration pricing to start with. This would entice potential customers to purchase my product, and once they realise it is a durable and reliable piece of manufacturing, they will return, and I will gain customer loyalty.

+ I recommend that the Flow method of production should be used. This will be fast and cost effective, ensuring maximum output at minimum cost.

+ I shall base my promotion strategies within the UK because of seasonal factors, such as rain.

+ I also recommend strongly that my product be redesigned every year to keep up with technology and to keep consumer interest alive. It gives old customers a reason to buy a new clothesline and new ones a reason to start buying our clotheslines.

+ I shall look into a patent for my product. If this were considered to be a good idea, it would eliminate a lot of the threats to my originality.