Реферат: Marketing Mix Of PepsiCloa Essay Research Paper

 Divested five non-core restaurant chains

 Divested PFS restaurant supply unit

 Received $5.5 billion in restaurant disengagement proceeds

 Divested Syrena candy business in Poland

 Divested Gerber baby food business in Mexico

 Placed more than 150,000 beverage coolers and vendors in the U.S.

 Enlisted new bottlers for territories in Brazil, Philippines, Japan

and Scandinavia

 Renegotiated bottler contracts to centralize fountain beverage

distribution

 Expanded U.S. fountain beverage sales and service group

 Acquired Pehuamar snack business in Argentina

 Divested Obregon flour mill in Mexico

 Repurchased 69 million shares

1998

 Acquired Tropicana, world?s largest branded juice company

 Announced public offering of The Pepsi Bottling Group

 Launched new blue globe logo for brand Pepsi

 Launched WOW! fat-free snacks nationally in the U.S.

 Launched Pepsi One, sweetened with Acesulfame K

 Acquired Smith?s Snackfoods Company, Australia?s market leader

 Acquired snack chip businesses in France, Holland, Belgium

 Divested BN biscuit business in France

 Entered joint venture to become snack chip leader in South and

Central America

 Acquired Barcel, Chile?s second-largest snack company

 Expanded stake in Tasty Foods Egypt

 Acquired bottling operations in four U.S. states and two

Canadian provinces