Реферат: Netscape Analysis Report Essay Research Paper Netscape

Microsoft.

Microsoft Internet Explorer is a browser that was originally developed

for use with the Microsoft Network. It is comparable to Netscape in every

aspect but one: There is NO user support.

HotJava is a browser designed by Sun Microsystems. However, it is not

technically a competitive product, as it is mostly used to run Java applets

(little WWW programs built into the “pages”).

The competition in the web browser market involves little to no

advertising, as well as a good eye for the market.

VI. Publicity

The company has received a tremendous amount of publicity about its

recent public offering of stock, as well as its incredibly low cost software.

Any publicity about the Internet usually centers on Netscape and its web

browsers and servers. Also, there usually is an article about Netscape in the

paper every day. The only negative publicity about Netscape describes how its

stock is way overvalued.

VII. Financial Statements

According to the balance sheet, the current ratio as of December 31, 1995,

is 3 to 1. As of December 31, 1994, the ratio was only 1.4 to 1. This shows

significantly improved liquidity between 1994 and 1995. This is due to

Netscape’s public offering of stock in August 1995, which increased their

current assets (specifically cash and cash equivalents). The company received

approximately $130,000,000 from the stock offering. It has very little long-

term debt, at $1.2 million. One could conclude Netscape is a very financially

sound company.

According to the income statement, Netscape’s 1995 revenue, at $80

million, is significantly higher than its 1994 revenue, which was $1.4 million.

Netscape’s 1995 gross profit was $69.5 million, at a gross profit percentage of

86?%. This is an incredible gross profit percentage, but not unexpected, given