Реферат: Sex In Advertising Essay Research Paper Sex

appearance and weight,” says Judith Robin,Ph.D., former chairman of the

psychology department at Yale University, currently president of the University

of Pennsylvania in Philadelphia and a recognized authority on body image.

Magazine covers, TV shows, music videos and movies tend to feature very thin

women over those with more realistically filled-out figures. Advertisers want

people to feel dissatisfied with our current appearances, so they will be more

inclined to purchase their products that offer improvements. ” The media now

exposes us to this single ‘right look’, and the beauty industry promises that

anyone can attain it,” writes Dr.Robin, who is also the author of Body Traps:

Breaking the Binds That Keep You from Feeling Good about Your Body (Food And

You; pg. 33). Shame often hinders would be gym goers for fear of embarrassment.

Health club advertisers often showcase scantily clad, sculptured bodies working

out. Over weight people find it difficult to picture themselves beside those

people – the invariably young and trim (Atlanta journal/Constitution; pg. G3).

Advertisers for car makers appeal to the male population by insinuating that a

man is judged by the power behind his wheels therefore, big strong men drive big

strong trucks, and how he handles the road, with his powerful new wheels, will

have a positive influence on his masculinity (Essence, pg 93). The back pages of

magazines are flooded with ads for sex toys designed to enhance your sex life.

Vitamins claiming to give you more stamina and lingerie worn by beautiful

voluptuous models whose assets do not come with the product. Still, the

advertisers hope to convey the subtle message that if you buy their product

you’ll achieve those results. Purfume manufactuers advertise their products

will attract the opposite sex, mask body odor and invite more itimate touch (

ADCULT USA, pg144). Once even routine ads for some practical, everday items

were shunned. “Hygiene products, deodorants, laxatives… and simular products

are generally not accepted, ” the NBC code of 1943 noted. Today women can

model lingerie or even breast feed a child (as seen in a Gerber ad) on

television. Consider a much noted A Calvin Klein ad insert in New York and Los