Реферат: Sony Essay Research Paper Sony

different countries. This involves writing the importance of profits and its responsibility to shareholders in the statement. Integration of the company, the designing, production and marketing should be encouraged, with increased communication between each group and the management acting as liaison and guidance. The management should be providing the organization with specific goals and strategies for the short and long term.

These changes are intended to balance business Vs engineering. Setting up alliances with fellow electronic manufacturers / competitor is crucial to mutual benefit so

should be pursued as soon as possible. In areas such as the VTR, Sony has to decide what standard the world is adapting and make decisions to cut off setbacks. For new products such as the Mavica, new standards for the industry should be actively sort after with commitment from other competitors and conventional producers. This is also a change in culture for Sony so top management has to actively push and pursue for this direction. Cost cutting, with emphasis in making use of lower cost of labour in the Asian developing countries should then be implemented. This could also be seen as a long term strategy. The work force could also be made more flexible. Finally, diversification, with emphasis on making business supplies a major part of Sony’s business. This is one of the long term goals in which Sony should thrive to achieve. However, the end product ratio between consumer and business products should be constantly reviewed throughout the process to achieve the optimum mix. Conclusion Although other electronic firms are taking market share and profits from Sony by being copycats, the heart of Sony’s success, the innovative spirit and quest of excellence and perfection cannot be copied. Sony’s main task is to integrate its talent by placing common goals and priority for this increasing competitive market. Sony also has the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese companies to set up a main branch in the United States. With strategy and luck, Sony could become a great firm as it was and will be.