Реферат: Wwf Wrestling Essay Research Paper 1The company
WCW as a serious competitor.
Overall the number one factor in judging a company?s success in this industry is
revenue. The WWF and its Compitition are the most competitive when it comes to the
Neilson Ratings wars, and the battle for television advertisers. At any respected wrestling
website, the Neilson ratings for each WWF program is broken down for fans and investors.
For example, when the WWF and WCW went head to head on Monday Nights, websites
would break the Neilson Ratings down by 15 minute intervals, in order to see which
performers scored big with TV audiences. The competition became almost absurd. The
intensity of the competition has died down since WCW bowed out, and moved their
programming away from the Monday Night 9pm to 11pm eastern spot, but ratings are still
4
posted all around the Internet. The success of the wrestling industry is also judged on the
success of merchandise sales. This is also a hot competition among the performers due to the
fact that royalties are distributed to performers for sales of products with their likenesses.
Also the Pay Per View buyrates and revenue from the audience profits have been used to
judge the success of the companies in this industry.
The global market has had a distinct effect on the industry. The WWF sends its
programming to over 50 countries world wide. They hold a large percentage of their live
shows in Canada. They have held two exclusive Pay Per Views in the United Kingdom (their
strongest overseas market). The WWF recently has gained popularity in Japan. Japan was
also witness to a strong wrestling boom in the 1980?s with two very popular companies, New
Japan Pro Wrestling and All Japan Pro Wrestling. The Japanese culture, differs in regards to
wrestling, as opposed to North America. A handful of performers in Japan, from the 1980?s,
were actually elected to the equilivalent to the United States Senate, in Japan. Today, the
Japanese wrestling boom has died down but remains steady, and is a very attractive market
for the WWF to reach in the future.
As far as employment in this industry, the available jobs are as broad as the products
themselves. The most difficult employment opportunity to obtain is that of a performer.
There are hundreds of ?wrestling schools? across the country loaded with hopeful performers