Топик: Особенности ведения бизнеса в Китае (The peculiarities of marketing strategy development in China)

The third part such as government still plays a major role in the negotiation process,

since the people there are still collective minded and it plays a large role.

RECOURCES

1. Easson,A The incentive for Foreign Direct Investment in the People’s Republic in China.Paper presented at The International Conference on Management in China Today ,

June 20-21 ,1988 Leuven,Belgium.

2.Ingmar Bjorkman The management of human resources in Western Companies in

ChinaTo match or not to match with the environment .1992.Stockholm.

3.Henrikki Tikkanen.Marketing and International business.1998.Turku.

4.Kerin.A.Rodger &Peterson.Robert. Perspectives on Strategic Marketing Management. 1983.Boston .