Преимущества и недостатки "Радио". 6 предложений преимущества и 6 недостаток. Пожалуйста!)

Advantages: 1 An universal medium. Can ve enjoyed at home, at work and while driving. Most people listen to the radio at one time or another during the day. 2 Permits you to target your advertising spends to the marlet most likely to respond to your offer. 3 Permits you to create a personality for your businessusing only sounds and voices. 4 Free creative help is usually available. 5 Rates can  generally be negotiated and is cheaper to advertise on than some other media vehicles. 6 Can be customized from region to region. Disadvantages: 1 Listeners can`t refer back to your ads to go over important points. 2 The line could get fuzzy or not clear. 3 Not as fast as using a phone or internet, could take a little bit. 4 Advertising costs are based  on ratings  which are approximations based on diaries kept in a relatively small fraction of a region`s homes. 5 Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener`s "tune out" factor. 6 Only an audio medium.