Доклад: Entrepreneurial project Individual Project

- Broadcast media

- Print media

- Computer-related

Place Advertising

- Billboards

- Posters

Promotions

- Contests and dealer incentives

- Trade shows

- Exhibitions, seminars, conferences

Publicity and Public Relations

Media Advertising

- Specialized Industrial Magazines

Direct Response and Interactive Advertising

- Mail

- Print media

- Computer-related

Promotions

- Contests and dealer incentives

- Trade shows

- Exhibitions, seminars, conferences

Money

approx. $150-250 thousand at initial stages

then $40-60 thousand annually

approx. $200 thousand at initial stages

then $60-90 thousand annually

Measurement

Attracted residents rents and service payments/amount of money spent on advertising for a period ratio;

Number of applications for lease;

Number of web-site applications

Attracted residents rents and service payments/amount of money spent on advertising for a period ratio;