Курсовая работа: Linguistic and socio-cultural peculiarities of business communication
business communication linguistic cultural
Conclusion
On the basis of the above analysis it is possible to draw the following conclusions.
Socio-cultural sensitivity is as important as any other issue of business communication. Hence, when dealing with international partners or customers, business people should consider the communication peculiarities, styles and traditions of the target cultures. Moreover, specific features of both formal and informal interaction should be acknowledged in view of the fact that the main purpose of out-of-office events is to develop mutual trust and sociability among business people. In addition, participants of business interaction should be aware of possible communication mistakes in order to avoid communication blocks, frustration, and misunderstanding. Following accepted and approved communication patterns makes it possible to develop effective business communication.
Analysis of linguistic features of business communication shows that it also requires much attention on the levels of content, structure and delivery. Thus, in business communication it is important to pay attention to both verbal and nonverbal interaction. This means that, in order to be effective, partners of business interaction should pay attention not only to the peculiarities of business setting, but also build their speech according to the general principles of public speaking, as well as use feedback, eye contact, personal space, body action, and voice to give the best impression. A proper balance between confidence and respectfulness will help to achieve the goals.
For the future, business communication should continue to improve while it strives to produce a larger quantity of deep research.
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