Курсовая работа: Marketing Research Project for a Russian Company

¨ Trade mark: (for automatically packed)
Nordic Big other_______ unknown

¨ Weight: 300g 500g 1000g

¨ Price: __________________

¨ Quantity: 1 2 3 more

2. The customer is making or has already made another purchases
YES NO

3. The customer’s sex: M F

4. The customer’s age: 10-18, 18-25, 25-35, 35-45, 45-55, 55-65, 65-

5. The customer’s dress is:
poor average rich

_________________________________________________________

The questions to be asked (skip the question if the answer is obvious, just mark the right answer):

1. Have you bought pastas manually or automatically packed?
Manually Automatically

2. (skip the questions 2 and 3 if the pasta bought is manually packed) What is the trademark of the pasta you have just bought?

3. You prefer to purchase pasta

¨ of this trademark

¨ of this and some others trademarks (if yes, what are they)

¨ the trademark does not mean

4. What is the sort of the pasta you have bought?
Corns Shells Spirals Spaghetti Vermicelli

5. What is the size of the package?
300g 500g 1000g

6. What is the optimal size of the package?
300g 500g 1000g other ____________

7. What is the price of the package? __________________

8. What is the form of the pastas you have bought?
Shells corns spirals vermicelli
other_________________________

9. Why have you chosen exactly this pasta?
Price Quality Familiar trademark Other __________________

10. How often do you buy pastas?
____ times a week once a _____weeks once a _____ months

11. How many people will eat the pasta you have bough? _______

12. Did you use to buy more or less pastas before crisis? MORE LESS

13. You have planned to buy pastas in advance? YES NO

14. You have made your decision about which particular pasta ( brandname, sort) you will buy in advance? YES NO

15. Imported[7] pastas are better than the domestic ones. Yes No

16. How much would you pay to have a 500g package of imported pastas instead of Russian? ___________________