Primary data can be collected in four ways:

1. Observation.

2. Focus groups.

3. Survey.

4. Experiments.

Secondary data are data that were collected for another purpose and already exists somewhere.

The sources of secondary data are:

1. Internal sources.

2. Government publications.

3. Periodicals and books.

4. Commercial data.

There are following contact methods:

1. Mail questionnaire.

2. Telephone interviewing.

3. Personal interviewing

3.1. Arranged interviews.

3.2. Intercept interview.

In our case we will have to collect primary data because secondary data on the subject is incomplete and outdated.

We will use the survey research because it will be able to give us more reliable, precise data apropos the questions that are of interest for us. They will be discussed below.

We will use personal intercept interviewing as a contact method.

Introduction.

After last financial crisis in Russia the business environment had changed dramatically. Companies have to adopt to new conditions. Manufacturing companies have a chance to push their foreign competitors out of the Russian market because ruble have devolved.

In this paper I will describe how I helped a pasta manufacturing company to make an investment decision apropos reasonability of investing in a new packaging line using a marketing research.

The following tasks were to do to accomplish this goal:

1. Analyze the problem of the company.
To do this it was necessary to do the following in advance:

1.1. Study the history of the company.

1.2. Study the reasons of its choice of industry.

1.3. Study the present position in the market of pastas.

1.4. Understand and formulate the problem of the company.

2. Carry out a marketing research to give the necessary information to the management of the company.
I had to make the following steps to do it: