Реферат: Analysis Of Advertisements For Two Different Things

accentuate the fact that this game is bigger and better than all the other

racing car games. Microsoft then introduces the product in a rather blunt

manner but just stating the title of the game. The reader is then asked to

“strap yourself into a 1,500 horsepower tower of American pig iron, punch it

when the light turns green, and you’re in for the biggest race of your life.”

Having read this far, the reader should be overwhelmed by the forceful way the

ad delivers its message. From this, one can derive the intent to parallel the

`brute force and run over everything attitude’ that only a monster truck can

possess, in the text.

The `Project’ ad explains very straight-forwardly what the software is

capable of doing for the readers and their businesses. What this lacks in

excitement is made up for through a very complete description of the product.

This is appropriate for the intended audience: no-nonsense, no-hassle

businessmen. Strangely enough, the `Monster Truck’ ad, in sharp contrast,

discusses absolutely nothing about the actual game itself. Instead it

elaborates on other parts of the ad more important to persuading the intended

group of people.

The pictures and images are, of course, `everything’ to an advertisement.

They retrieve preconceptions from each individual without using words at all.

Consequently, these pictures must express a meaning related to its intended

purpose – in this case, to sell the product. In the `Monster Truck’ ad, the

first image the reader should notice is the massive blue and yellow monster

truck. Certainly because it is the largest picture, but also because it is

seemingly `standing’ on its back tires. My first impression of this picture

was one of pure awe. I imagine hearing the powerful revving of the engine and

the massive tires rumbling through the grass. However, if the reader has no

preconception of what a monster truck is or how large it is, this picture may

be nothing more impressive than a Micro Machine. Nextly, two additional

pictures are taken from the computer game itself. Both, in an attempt to