Реферат: Analysis Of Advertisements For Two Different Things

Essay, Research Paper

Analysis of Advertisements for Two Different Things

In order for advertisements to succesfully portray a product, they must

be directed to the appropriate intended audience. Magazines, in general, are

usually geared towards a specific audience with distinct interests. Therefore,

the `ads’ need to be carefully designed to attract the attentions of the

magazine reader. This very concept is well displayed in the two selected, yet

very different, magazine ads from the software magnate Microsoft Corporation.

The first ad is taken from Computer Games Strategy Plus – a gaming

magazine, as one might infer from the title. The product `Monster Truck

Madness’ is a computer video game designed, quite obviously, for entertainment

purposes. The second ad is from PC World, which is of a much more technical

nature than its previous counterpart. The product in this ad is `Microsoft

Project for Windows 95′, a software used for businesses and project development

teams.

The `Monster Truck Madness’ ad encaptivates the casual browser with its

bright yellow background with a large purple type set across the top of the

page accompanied by the words: `Size Matters”. This leads the reader to ponder

the meaning of this rather unusual phrase and to further read the smaller

print. Here, the reader encounters an irregular font of different sizes to

accentuate certain words. While this may be annoying to many, its overall

purpose is to create a lively playful environment through the usage of fonts.

This, of course, is an attempt to appeal to a younger gaming audience. On the

other hand, the `Microsoft Project’ ad does not envoke any visual desire read

further into the text. The sections are divided into fine print paragraphs

with a slightly larger heading above. Everything is set plainly and

unassumingly. This can be justified to mirror an American professional’s

lifestyle: simple, neat, and organized.

The first four lines in the `Monster Truck’ ad: “bigger tires, bigger

--> ЧИТАТЬ ПОЛНОСТЬЮ <--