Реферат: Analysis Of Advertisements For Two Different Things

reel. The viewer can see the rich color and high resolution details of each

individual screenshot. The purple monster truck in mid-air flying off a ramp is

strategically positioned in the exact middle of the photo, bringing all

attention to the truck. The picture on the lower left shows the interior of

the vehicle, the speedometer and tachometer; everything a real-life monster

truck would have. Lastly, the last corner of the rectangle holds the picture

of the box of the software. This is most likely intended to allow the reader

to recognize the box when they head over to the store. The quote in the

picture: “Down and Dirty Racing”, goes to emphasize the fact that the game is

not intended for the faint hearted conservative but rather for the hardcore

gamer.

Conversely, the pictures in the `Project’ ad are very realistic to one’s

life compared to the `virtual’ world of the `Monster Truck’ game. The central

picture is, of course, the businessman who is denoted by the blue collared

shirt, tie and neat appearance. The man has a Windows 95 `Start’ button on his

head possibly symbolizing that all ideas start within the mind. From here,

small blurbs of photos are linked together. One is a flowchart of coworkers

connected on a board, signifying the need for companies to work and communicate

together in order to be successful. The second is a building made up for

wooden blocks allowing, as the title states, teams to visualize where the

project is going. Next is photo is a small boy whispering into the ear of a

girl. While this can signfy communication among everyone, instead I believe it

to be the man’s children to show that he is a successful business and family

man. Lastly, the final link goes to a picture of the box `Microsoft Project’.

This relates the software to the other items by linking the results that your

company will receive when you buy `Microsoft Project’. Also, this box is

Microsoft’s way of allowing you to remember what it looks like at the store.

The box is simple, neat and organized signifying the orderly fashion of a

company. One clear lacking of this ad are pictures from the actual software