Реферат: Callaway Golf Case Essay Research Paper Contents1

As reputation and image of the company is very important for further success we can consider them as well as key players. The Consumers seem to be mostly contempt with Callaway s product pipeline and service, because statistically they stick to the company.

Government

It is in the interest of the government that the Company earns money and pays taxes. The government influences the company directly, but because of the general character government decisions inherit the significance of the government is secondary to medium.

Administrations

Administrations can be of high importance, but as well can be very neutral. We can say the same as for governments

Subcontractors

Importance depends on their power, in case of Callaway they are relatively important because they are delivering customized goods.

Banks

Generally have a high grade of importance because there decisions can directly influence a company s strategy

Labor Unions

It s usually sufficient to satisfy them

5 SWOT Analysis

Environmental Issues

Strengths &

weaknesses

Regulatory Influences Internationality of the market Competitive Markets Market potential Market Size Linked to lifestyle

(insecurity)

Main strengths

Capacity for innovation

(Core Competence) 0 + ++ ++ + +

Strong and wholly controlled distribution system 0 ++ + + 0 0

Good Reputation

(Core Competence) + + ++ ++ + +

Good internal linkage

0 + + 0 0 0

Technological leadership

+ ++ ++ ++ ++ +

Weaknesses

Dependency on suppliers (Insufficient Integration) 0 – — – 0 0