Реферат: From Brick And Mortar To Click And

Mortar: Essay, Research Paper

FROM BRICK AND MORTAR TO CLICK AND MORTAR:

MAKING THE TRANSITION FROM CONVENTIONAL BUSINESS

TO ELECTRONIC COMMERCE

FROM BRICK AND MORTAR TO CLICK AND MORTAR:

MAKING THE TRANSITION FROM CONVENTIONAL BUSINESS TO E-COMMERCE

TABLE OF CONTENTS

Summary 1

Making the Transition from Conventional Business to E-Commerce 4

Introduction 4

Background 4

Problem Definition 5

Hypothesis 6

Methodology 6

Research Design 6

Sources of Data 7

Research Results 7

The Question is Not Whether or When to Enter E-commerce; It?s How to Enter E-Commerce. 7

E-commerce Benefits 11

Lessons Learned 12

A Proposed Model for Developing an E-Commerce Strategy 14

Introduction. 14

Prerequisites. 16

The key rule of E-commerce. 17

Steps for building an E-commerce strategy. 18

Typical stages of E-commerce development. 25

Steps for establishing a small business website. 26

Selling Power ? Enters E-Commerce 28

A Javier Romero Design Group Web Implementation Plan 33

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