Реферат: Pr In A Nutshell For Soapy Saver

The correlation equation: r = SXY-(1/n)(SX)(SY) \/[SX^2-(1/n)(SX)^2][SX^2-(1/n)(SY)^2]

= 48560-(1/20)(9050)(86) .

\/“[5883700-(1/20)(9050)^2][434-(1/20)(86)^2]

= 9645 = .9008

10715.71

The slope of this line was .9008 which indicates a strong correlation between the amount of coupons handed out and the numbers purchased. This indicates we will use more promotions

Sponsors and Endorsements:

The Arboretum Renaissance Hotel, Mission Supply, and David Bergner currently sponsor us. These people and organizations are currently sponsoring us with supplies and advice on production of our TV commercials. We would like to become a product that is recognized by Good House keeping, and earn their seal of approval which would proudly be displayed on all Soapy Saver packaging. We would also like to receive a CLIO award for advertisements we produce.

We chose not to have the use of a celebrity in any of our commercials because we feel that it would contrast the image we are trying to display. The Soapy-Saver is a company that is for the common man. Therefor we use average looking people in our ads. This makes the ad easier to identify with for the perspective consumers. We also do not run the risk of having a celebrity do something to give himself a bad image while our commercials are running, which would reflect poorly on our brand, such as the Hertz company and O. J. Simpson.