Реферат: Radio Station Survey Essay Research Paper IntroductionMusic

Time of Day

The survey for to acquire when the student listens to the radio was a very similar format to the one in acquiring their favorite tastes. Four categories, morning, afternoon, evening, and late night, were used. Students were to rate the categories from 1-4, with 1 being the time of day the person listened mostly. The following results appeared (based on the mean of the students? ratings):

¨ Morning (5am-11am)- 2.28

¨ Afternoon (11am-5pm)- 2.60

¨ Evening (5pm-11pm)- 2.63

¨ Late Night (11pm-5am)- 2.56

A heavy dose of morning listeners was revealed from the survey. While afternoon, evening, and late night were approximately the same, morning showed the most concentration. Thus, the radio should concentrate on heavy advertising in the morning.

Also, the amount of time the student listens to the radio per day was viewed. The data was separated into four categories, less than one hour, one to three hours, three to five hours, and more the five hours. The results show:

¨ Less than one hour- 22.8%

¨ One to three hours- 54.4%

¨ Three to five hours- 15.8%

¨ More than five hours- 7.0%

Thus, 77.2% of the average students listen to the radio from zero to three hours a day.

Area of Listening

The students were also asked about the area that the listen to the radio the most. Their choices were either in the car, at home, at work, or at school. They were to rank the selections in order from 1-4, with 1 being most frequent. They showed the following results (based on the mean of the students? ratings):

¨ In car- 1.75

¨ At home- 2.07

¨ At work- 2.67

¨ At school- 3.51

The data shows that the students listen to the radio mostly in their car or at home. From the information, many students spend their time traveling when they are listening to the radio. Thus, we analyzed the distance they drove per day. From the survey, the average student travels showed an average driving distance of

Student Preferences

From the results, students are influenced by the disc jockey on the radio. 56.9% stated that they would listen to a radio station based on the disc jockey used. Also, a study of morning formats was analyzed. The following categories, along with their results, are revealed:

¨ Comedy talk-19.0%

¨ News talk- 6.9%

¨ Sports talk- 3.4%

¨ Music with talk-29.3%

¨ Music with no talk-58.6%

The major preference of the average student wishes to have a music format with no talk. However, comedy talk had a decent impact also, creating a 19.0% interest. Also, the variety of music was analyzed. The survey asked whether the audience wished to have a format with a wide variety of music or one with a specific playing pattern. Students wished to have a wide variety, 68.4%, rather than a specific pattern, 31.6%.

Next, data based on students personal tastes was collected. They were asked what they spent the majority of their money on and given the following categories to choose from: electronics, clothing, technological, sporting goods, home furnishings, and entertainment. The data showed: