Реферат: Radio Station Survey Essay Research Paper IntroductionMusic

¨ Clothing-73.7%

¨ Technological10.5%

¨ Sporting Goods26.3%

¨ Home Furnishings50.9%

¨ Entertainment33.3%

The majority of tastes for students showed up in clothing, with home furnishings, electronics, and entertainment receiving very capable results.

Distances

The distances students were willing to travel were taken next. They were asked their usual driving distances to gather groceries, dining, clothing, and gasoline. Also, they were asked how far they were willing to drive to attend a radio promotion. Categories were divided into 0-1 miles, 1-3 miles, 3-5 miles, and over 5 miles. The statistics show that:

¨ Groceries-0-1mi: 24.6%, 1-3mi: 45.6%, 3-5mi: 15.8%, 5+mi: 14.0%

¨ Dining-0-1mi: 5.3%, 1-3mi: 38.6%, 3-5mi: 24.6%, 5+mi: 31.6%

¨ Clothing-0-1mi: 1.8%, 1-3mi: 22.8%, 3-5mi: 22.8%, 5+mi: 52.6%

¨ Gas-0-1mi: 33.3%, 1-3mi: 36.8%, 3-5mi: 12.3%, 5+mi: 17.5%

¨ Radio Promotion0-1mi: 21.1%, 1-3mi: 24.6%, 3-5mi: 22.8%, 5+mi: 31.6%

The average distances for the students was also calculated. Students averaged 3.25 miles to get groceries, 4.33 miles to dine, 5.00 miles to purchase clothing, 3.11 miles to get gas. Also, they were willing to travel 3.98 miles to attend a radio promotion.

Recommendations

Target Format

The music format of choice would be to do a variety of alternative and rock music. R&B would be a good choice, too, but the variety would be too wide for the tastes of the college students. Alternative music and rock is somewhat similar, yet it still has some variety to it, which is something that the survey showed.

Also, the morning format must be focused upon more than the other times of the day. The most drastic statistic revealed from the survey was the amount of listening college students do in the morning hours, from 5 to 11am. Thus, the station should analyze this part of the day more carefully than any other. From the survey, it was revealed that students mostly preferred a morning format with either no talk and all music. Also, several of them were influenced by the disc jockey used. This should be considered deeply when drawing a conclusion to the format. In my opinion, I feel that the station should go with a mostly music with little talk show format. The disc jockeys should have a comic appeal, though. The ultimate goal is to please the majority, and there is a happy medium between an all-comedy format and an all-music format. Yet, the station must be careful in regards to its levels of talk and music.

Target Location

Many of the students reside near campus or in Northwest Reno. An emphasis should be placed on this area, with a radius of approximately 4 miles, since students are willing to travel this far for a promotion.

Target Advertisements

The station should highly emphasize its advertising on the clothing industry. Many students spend the majority of their money on clothing, and they are willing to drive longer distances than usual to acquire it.

Other areas they should target would be home furnishings, electronics, and entertainment. These categories, although incomparable to clothing?s demand, are still areas with a great concentration of the students? funding.