Реферат: Super Bowl Commercials Essay Research Paper Super

nothing more than create brand awareness. — Advertising message recall. What

messages and ideas from the advertising do consumers remember? Do the remembered

messages correspond to the advertising messages that the advertising was

intended to communicate? To ask consumers who are aware of the advertising

whether the advertising communicated each point. Advertising message recall is

measured by an open-ended question, to which respondents give unaided,

spontaneous answers. This question helps determine if the intended messages are

getting through to consumers. Advertising message recall also provides an

indication of consumer memory distortion and learning effects over time. That

is, once a commercial starts running, consumers do not remember everything in it

equally. Some elements stick in the memories of consumers, and other elements

fade away. Knowing the elements that have the highest memory value is of great

benefit in improving future creative executions. — Demographics. Key

demographics such as geography, age, sex, education and income should always be

included. These variables are extremely valuable in analyzing tracking survey

results and in defining the optimal target market for a brand. Conclusion What

other event, and what other medium besides network television could reach 100+

million men, women and children simultaneously and hold their collective

attention for four hours? So, despite the rapid emergence of the Internet as an

advertising medium and ever-declining primetime ratings, network television is

still the king of all media, at least for event broadcasts.