Реферат: Super Bowl Commercials Essay Research Paper Super
Super Bowl Commercials Essay, Research Paper
Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a
year almost the entire U.S. population sits down to watch the same program, the
Super Bowl. But they are also watching scores of brand new commercials. The
commercials they are watching are produced by the best and the brightest in the
business using immense amounts of money. At a record average of $2.2 million
dollars per 30-second spot, 25 percent more than 1999 commercial spots, each
commercial is very special or at least should be.( ) Research shows that Super
bowl commercials are recalled at more than double the rate of commercials run
during "normal" prime time programming. ( ) And with 58 commercials
scheduled, it’s important to be special, creative, and original. It would be a
colossal waste of money, after all, if viewers turned sponsors’ shill time into
opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost
$165 million dollars to make and then display. ( ) ABC estimated 130,745,000
people watched the game, making it the fifth-biggest audience for any TV
telecast. 1999’s Super bowl game, broadcast by Fox, was watched by 127.5
million. ( ) Commercials aired during the Super Bowl can generate almost as much
attention as the football itself. If the game fails to be comparative early on,
there can be significant fall off in viewers. Advertisers whose commercials air
in the fourth quarter of a lopsided game can take as much of beating as the
losing team. The reverse also can be true, however. If the game is close, no one
will be going anywhere and more people will view the commercials. Purpose for
the study. The purpose of this study is to determine whether or not it is
financially feasible for Super Bowl advertisers to pay high cost commercials
spots shown during the prime time. The Super Bowl telecast typically attracts
the biggest TV audience of the year and it has become a showcase for advertising
as well, allowing the network that carries it to charge seemingly endlessly
escalating prices. To millions of people, half the fun of watching the Super
Bowl is the commercials. But do people really pay attention to what is
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