Реферат: The Impact Of Snowboarding On Retail Marketing

Essay, Research Paper

The ski industry has been around since the beginning of the

century. Since that time the retailing industry of the ski world has

been on a steady increase. At the beginning of this decade the

increase began to skyrocket. However, skiing was not the reason

for the growth. The reason for the dramatic increase in industry

sales in the retail world of skiing was due to snowboarding. By

now almost everyone in the country has either seen a snowboard,

ridden one, or knows someone who has. The purpose of this paper

is to discuss what snowboarding is, and to shed some light on the

financial aspects of this new sport.

Snowboarding hit the scene in 1972. Jake Burton, at the age of 15,

decided that he had enough of skiing and wanted to do something

a little different. With a little ingenuity and some of his dad?s tools

he began working on the first snowboard. His project lasted about

three weeks and when he was done he decided to take his

invention to the slopes and she how it worked. This was almost

the end of snowboarding. Every slope Jake went to denied him

access, saying that they only allowed skis on the hills. Jake was a

very determined kid and this did not stop him. He began hiking

every backcountry trail he could find and he became quite efficient

at snowboarding. At the same time he continued to knock on all

the ticket windows at every resort but still had no success. He

decided that the only way he could prove his invention was

nothing more than a different version of a ski would be to make a

video of himself riding down the back country hills. This was no

easy task, keep in mind the year is 1972. Jake was determined and

he met up with a guy named Craig Kelly who at the time was into

video production of skateboarding and skiing. Jake gave the sales

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