Реферат: The Impact Of Snowboarding On Retail Marketing

started, and current popularity. From all of the research here it

would be easy to assume this trend will continue to grow. The

current population is into extreme-sports and generation X is

continuing to grow. It would also be easy to assume that over the

next few years not only will there be an increase in the number of

people snowboarding, but there will also be an increase in the cost

of snowboarding equipment. These factors will have positive

benefits on both the manufacturers of snowboards and the retail

stores selling the boards and equipment.

Sources

Baker, Molly (1995) "Snowboard Shares Zip Higher as Investors

Join in the Sport," Wall Street Journal, Dec.18, sec:C1

Burton, Jake (1988) "Burton: Now and Then," Burton Video

Productions, Burlington VT

Gatlin, L. Dana (1993) "Snowboarding boom begins to include the

older set," Christian Science Monitor, Jan. 15, p14.

Feldman, Paul (1993) "Snowboard Siege," Los Angeles Times, Jan.

18, sec:A3

Hauser, Roger (1996) Personal Interview, Ski School Director,

Massanutten Ski Resort, Harrisonburg, VA Nov. 6.

Kobler, Sepp (1996) Personal Interview, Manager, Freestyle Sports,

Charlottesville, VA Nov. 5.

Morrow Snowboards Inc., Company Records, 2600 Pringle Road

South East, Salem OR 97302

Ride Inc., Company Records, 8160 304th Ave. Southeast, Preston

WA 98050