Реферат: Title Of Paper Tobacco And Western

advertisment to compete with the competition. This philosophical change in attitude resulted in the ruthless

disregard for consumer needs and the focus economic advantage to the manufacturer. Products were no

longer of the same quality as in the past. The only factor was marketability. The idea of planned

obsolescence became popular to future manufacturing goals. It was no longer about providing a needed

service or product to the consumer, but instead was driven by deception and falsehood to sell products. As

manufacturers realized the ability they had to control the consumers buying habits, they began to shift their

marketing strategies and attacked the basic social rules governing status, glamour, and prestige to sell

products. It soon followed with a change in consumer opinion. The consumer of the 20th century began to

believe the ads and bought products which they believed would increas!

e their social position. It was no longer about meeting fundamental needs, but more about the evolution of

self. People were becoming social animals who hunted for the fame and glamour associated with buying

certain products.

Consumers today have taken this idea of self to the utmost extent and it can be seen in

everything from clothes to food to transportation. It is not likely to stop until the social attitudes once again

change to curb the manufacturers ability to influence the social arena.

Essay 4: Sports

Sports have undergone many changes in the past, but none compared with the 19th

century. The early days of sports began as a form of recreation and social gathering. It had become

commonplace to get together and compete in sporting events by the Greeks long ago. There were different

reasons for competition including dominance, victory, and honor. Early competitions had no rules or

governing body controlling the events. It was assumed that competition may result in death of one or both

of the opponents. This evolved into a more recreational activity later and became more of a method for

entertainment as social views on violence emerged. It was still a very violent and unregulated method of

entertainment which raised controversy with the church and tended to separate the classes. Sports in the

19th century demanded change and this call was answered when fraternity organizations got together to

institute rules and organization.

The idea of an organized sports community became very popular in the 19th century.

Today it may seem odd to think that there were no rules in a sporting event, but the organizations in place

today were a novel concept back then. Sports evolved from mere informal entertainment to highly