Доклад: Entrepreneurial project Individual Project

Own Work Declaration

I hereby certify that the following piece of work complies with the Own Work Declaration form already issued and with the University’s Rules and Regulations relating to plagiarism and collusion, as listed in the Essential Information for Students and the MBA Course Handbook .

Candidate Number(s): Karimov A.A.

Title of Course: EMBA 4: Entrepreneurial project

Submission Date: 1 February 2008

Title of Work: Individual Project

I confirm that all this work is my own except where indicated, and that I have:

· Clearly referenced/listed all sources as appropriate

· Referenced and put in inverted commas all quoted text (from books, web, etc)

· Given the sources of all pictures, data etc that are not my/our own Not made any use of the essay(s) of any other student(s) either past or present

· Not sought or used the help of any external professional agencies for the work

· Acknowledged in appropriate places any help that I have received from others

(eg fellow students, statisticians, external sources)

· Complied with any other plagiarism criteria specified in the course handbook

For group work, we certify that all members of the group have made a significant contribution.

I understand that any false claim for this work will be reported to the Proctors and will be penalised in accordance with the University regulations.

* delete as applicable

SIGNED (insert candidate numbers) 54301

Development Project Business Plan

Table of contents

1.0. Executive Summary. 3

1.1Project Objectives. 4

1.2.Keys to Success. 4

2.0. Project Opportunity. 5

3.0. The Market Analysis. 6

3.1.Market Segmentation. 6

3.2.Competitors and Competitive Advantages. 7

3.3.Target Market Segment Strategy. 9

3.4.Market Trends and Growth. 11

4.0. The Proposition. 13

5.0. The Business Model. 15

6.0. Sales & Marketing. 16

6.1.Promotional strategy. 16

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