Реферат: Corporate Web Presence Essay Research Paper Advantages

Corporate Web Presence Essay, Research Paper

Advantages and disadvantages of a Web Presence The World Wide Web is a World

Wide Market. It is a new way of selling. More and more customers expect to find

your product news and specifications on the web. But even on the Net, you have

to advertise your product. Using Internet as a media to advertise your product

is different from traditional media. Through Internet companies can be present

all over the world. Using the web as an advertising tool is the cheapest way to

be discovered at every time. You can also quickly change your promotional

campaign, in order to gain attention that may lead the consumer to the product.

Online services become so popular because they provide two major benefits to

potential buyers: Convenience: Customers can order products 24 hours a day

wherever they are. They don’t have to sit in traffic, find a parking space, and

walk through countless aisles to find and examine goods. And they don’t have to

drive all the way to a store, only to find out that the desired product is out

of stock. Information: Customers can find reams of comparative information about

companies, products, and competitors without leaving their office or home. They

can focus on objective criteria such as prices, quality, performance, and

availability. Customers can expect the advantage to pull the information, to be

drained into detailed catalog or other information about products and services

for sale that they are looking for. They do not feel forced, they are looking

for the information by themselves. Nevertheless it seems that Web advertising is

much more price than image oriented. Web advertising does not seem the

appropriate way to advert a product. According to BMRB International (annex 1)

37% of UK Net shoppers are not ready to purchase off-line They always fear to

give their account number to a company they do not know. Today a well-known

brand is a real competitive advantage. BRMB International has shown that 16% of

purchases has done thanks to an implicit trust of established brands.

Nevertheless it does not mean that it will stay an advantage in the future.

Moreover the difference with more traditional media is that customers come to

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