Реферат: Corporate Web Presence Essay Research Paper Advantages

that it does not worth it. When you wish to expand your market share trough

Internet, you have to consider the specificity of your target audience. At the

present time people who buy through Internet are young, daily users of

computers. But there are not only people used to Internet. Because e-business is

growing up (annex 2), we can assume that most people have no experience in

e-business. The audience can be both good Internet users and beginners. Dealing

with communication interaction Security The World Wide Web is the fastest

growing part of the Internet. Increasingly, it is also the part of the Internet

that is the most vulnerable to attack. For users, a secure web server is one

that will safeguard any personal information (bank account number) that is

received or collected. It is one that supports their privacy and will not

subvert browser to download viruses or other rogue programs onto their computer

For a company, a secure web server is resistant to a determined attack over the

Internet or from corporate insiders. In order to increase security, you can use

a system for automatically encrypting information as it is sent over the

Internet and decrypting it before it is used. One of Netscape Communication’s

early innovations was its SSL. You can also use firewalls, which is a device

that isolates an organization’s internal network from the Internet at large,

allowing specific connections to pass and blocking others. Marketing /

Communication It is really important to get people inform of the existence of

your web site. You will have to shout it from the roof tops! You can use your

letterhead, your cards or your leaflets to write your web address. You can also

through a TV or board advertising campaign let people know about your site

existence. As Jim Sterne says: "your web site can be funny, pretty, useful,

crisp and clean, but if you don’t promote it, its message won’t be seen".

By the way you can also manage to register different key words on browsers in

order to put make know your web site when people look for information in your

business area. Deliveries and Payment If you use e-commerce on your website,

once the buyer has searched through a catalog and made his decision to purchase,