Реферат: Corporate Web Presence Essay Research Paper Advantages

infrastructure (network services; hardware, software) required to develop and

scale? Do we have sufficient funding for ongoing web site maintenance? Do we

have operations capabilities to support our Internet strategy? Web creation

There are two different ways to create a web site. You can do it yourself or ask

an agency to manage the creation of your web site. If you decide to create

yourself your web site, you will need special coding software. But if you decide

to delegate the creation to an agency, it might cost you around $750 for a basic

web site (annex 4). Web maintenance However you must also take into

consideration the maintenance. When you have created your web site, you must

care to make it alive. You need to care about your human resources skills

According to the "Business Marketing Web Consortium" the following

roles should be filled: ? A Web Editor.Depending on the size of the site, this

could be a part-time or a full-time person. The Web editor is responsible for

content for a site. ? A Web Master, responsible for the infrastructure and

technology supporting the website. Making sure that links link, and the site

performs ? An Infomaster responsible for timely response to inquiries ? An

overall Technology Leader, defining corporate standards and resources required

Poor maintenance can severely damage a company’s image Site Design and Structure

As we have pointed out since the beginning, e-business is a new way of selling.

When a potential customer gets connected to your site, you have not sell

anything yet. There are different ways to attract customers to your product.

Firstly, you need to care about your web design. It means that you should not

forget that if there are too many pictures or electronic animations, download is

going to take a while. If your site require downloading applications, they

should downloaded in twenty seconds or less. Users of Internet expect fast and

functional site (avoid horizontal scrolling). Web sites must be customers

oriented rather than product oriented. Information value is much more important

than "glizz". Customers stay loyal because of the service, not because

they like your web site. Simplicity and speed differentiate your site, making it