Реферат: Examine The Various Techniques Used By Advertisers

in fact, it is promoted and expected from men in this modern society. The

appearance of the woman is important: tanned, smiling and generally good

looking. This promotes the idea that she is living a good life and since she is

holding the product she is associated with it to the extent that the product is

seen to be, in part, the source of her good fortune. In this respect the advert

appeals to not only the general male population but the female also. The way in

which this is just selling the lifestyle rather than the product is very

effective, much is left unanswered about the product but the audience may have

already been persuaded. The advert boasts the handset?s best features however

the important factors in buying a mobile phone such as call costs are not

addressed. The theme of the advert is of a

mainly adult nature. The reason for this is the fact that the target market for

the product is over eighteen since the product must be purchased over the phone

with a credit card. There is always a reluctance of the public to start ringing

up companies unless they are really interested in the product. This advert

leaves a lot of questions about the product but since they have already been

swayed by the images in the advert they are prepared to call to find out about

the product they already want to buy. The other main feature of the

advert is the caption at the top of the page. ?It says I love you.? The display

on the phone also actually says ?I Love You.? This message is manipulating the

basic human need to feel wanted and loved. People see the phone as a direct way

of becoming popular and this adds to the desire of the phone, which is rapidly

building. The promotion continues with the bulleted points: a description of

the phone including the word ?sexy,? which adds even more to the image of the

product. The promotion continues by playing on the public?s dislike of signing

the 12 month contract and shouting about there not being one. The public also

generally love the word ?FREE? and there are two examples of this in the

advert. The handset is free and there is ?Free home delivery.? The image of the

product is further improved with the appearance of the words ?As seen on T.V.?