Реферат: Examine The Various Techniques Used By Advertisers

Essay, Research Paper

Examine the Various Techniques Used by Advertisers. Consider How These

Techniques Are Used To Persuade Or Inform Their Target Audience Using At Least

3 Examples Courtesy of www.Revise.it Chris Haley The way in which advertisers target

people?s insecurities and desires is increasingly prominent in all forms of the

media. Television adverts, magazine adverts and billboards are hard to escape

in modern society and influence people more than many people realise. Adverts

can raise issues that are not normally considered or show radical images to

create controversy; making people talk about the product and therefore raising

awareness of it. This can be an excellent form of promotion and has been seen

in many advertising campaigns such as that of the ?United Colours Of Beneton.?

They have used this technique in a number of campaigns including a very recent

billboard one in which a photo of a convict on death row is displayed along

with the persons name, how he will be executed and what he did to deserve it.

This produces many emotions in the viewer including pity and a feeling that the

person deserves the punishment. This conflict of emotion is what makes the

viewer of the advert take note and the association with the large logo makes

the company name stick in the mind. An example of a more typical advert

comes from ?Sky View,? a listings magazine for satellite viewers. It is sent

free to subscribers of SKY monthly if they pay thirteen pounds or more for

their selected package. This means the target audience ranges from lower middle

class to the high upper class and people of all ages, male and female. The

colour glossy nature of the advert makes it seem glamorous and exciting as well

as expensive which adds a sense of extra value to the product being advertised.

The fact that the advert is also full page adds to this effect. The advert in

question is for a mobile phone company called ?First Line Mobile?. The main

technique used in this advert is simple but effective; an image of a scantily

clad female grabs the attention of the average male. Society is in a stage

where ?lad-ism? is promoted in many ways and consequently there is no guilt or

--> ЧИТАТЬ ПОЛНОСТЬЮ <--