Реферат: Examine The Various Techniques Used By Advertisers

Britain at least, with reputable companies and sophisticated products and

therefore suggesting this product falls into this categorisation. There is also

the appearance of a recognisable logo, which further adds confidence in the

product and the company producing it. There is a quotation on the page that the

company is ?Britain?s biggest direct mobile phone company,? giving still more

propaganda about the company. The final way in which the product is promoted in

this advert is the appearance of the quotation ?This offer is not available in

shops.? This gives the feeling of the product being something different and

new. This allows people to be part of the mobile revolution and conformist

whilst still having their own identity with a different product to most. The advert I examined next is that

of the ?Millennium Experience.? It comes from the same magazine as the previous

advert and consequently has the same audience. It chooses two main images to

display in the full-page advert with a large caption at the top. The caption is

a clever pun on the idea of having an outer body experience, which is seen to

be an incredible and wondrous experience and the well publicised body zone in

the dome involves a journey through the inside of the body. The way these

images tie together is clever and witty. This also rubs off on the image of the

product. The amazement of the innocent young child in the foreground of the

advert shows how incredible the experience is. The child is portrayed as being

innocent with blonde hair and blue eyes showing his purity to the extent people

will feel he is genuinely gawping in awe at the ?Millennium Experience.? The advert has a recognisable logo,

in the top right hand corner, of the ?Millennium Experience? company. A logo is

an excellent tool for instilling confidence in the general public. Another technique

to make the reader of the advert feel confident in the product is showing off

technology. The tickets are available on the Internet and through National

Lottery retailers, showing how professional the organisation is. The advert

also gives the reader a sense of fear that they will never get to see this

amazing exhibition as it lasts for only one year. It tells the reader ?It?s

time to visit,? making them feel they must take action now in buying a ticket. I felt that the most effective of