Реферат: International Business Ventures Essay Research Paper International

focuses on selling what the client wants to buy.1

Finding a country to conduct business in can be a very easy task depending on if

the organization’s top management follows the advice of Mr. Mintzenberg. The

way a company normally discovers where to conduct research is through leads on

potential operations from outside sources. The selection of which leads to

investigate becomes the difficult task. After sifting through the leads and

finding the right ones to investigate management must formulate an international

marketing plan. This further helps management in locating potential markets for

their products. The first step is to use secondary research to find out what

the sales potential is in a given market. Asking the questions of need, demand,

and support gives one a starting point for research. If we were a company that

sold pants we might want to ask the following questions. Is there a need for

pants? Is it cold enough there to wear pants? Do people that demand the pants

have money? These are the questions that one should ask of potential markets.

Table 1-located at the end of the paper-shows the statistics that are needed for

a general market picture. After gathering the information from the secondary

research, the picture of a potential market becomes more evident. However, to

make the picture clearer, one must conduct primary research. This research

outlines the specifics of the potential market that directly pertain to the

product. Robert Douglas’ book, Penetrating the International Market, addresses

the issue of locating potential markets in greater detail.2 [mg1]After

finding a lead that contains profitable markets it is necessary to analyze the

venture as a whole. The decisions of companies must be based on the facts of

reliable sources on all investments. To gather the information needed for

investment projects, management must organize a competent feasibility team. The

members of this team should be comprised of employees of the company, this is so

that the knowledge will stay within the company. If the resources are not

available for an employee conducted study then outside consultants may be used,

it may also be beneficial to use a combination of the two. The first step in