Реферат: International Business Ventures Essay Research Paper International
Walbecker had informal discussions over breakfast with the three top executives
at Yankee about the project. The reason for this was not only to give the
executives a briefing about the information that was gathered, but also to get
an idea as to result of the vote on the project. After the formal presentation,
the Board was given one month to decide on accepting or rejecting the project.
At the conclusion of one month’s time from the formal presentation the Board’s
vote revealed the acceptance of the project. This example should have revealed
the importance of the site selection, gathering, and transmission processes used
in conducting a feasibility study.
The main point of conducting a feasibility study is to find the intricate
details which are necessary to make the right choice for expansion. The example
presented above is just one particular situation. In trying to maintain brevity,
the paper could not possibly include all of the suggested actions that
management should take in every situation. Management must be able to adjust
and plan a course of action to find the details of their particular situation
that are essentials to making a viable decision. As an overall idea in dealing
with foreign counterparts one should be objective in judgment and abundant in
knowledge of the person’s/people’s backgrounds. Knowledge is a valuable
resource when expanding operations. Conducting venture analysis is one way in
which a company can perceive how the investment will contribute to future
operations.
Table 1: List of statistics that portray the market situation.
Essential Market Statistics:
1. Population by language, religion, ethnic groups
2. Population by age, income, major occupations
3. Population by regions and centers-with growth rates
4. Number of households and rate of creation
5. Percentage of households with car, radio, refrigerator,
TV set, washing machine, running water, electricity.