Реферат: International Business Ventures Essay Research Paper International

International Business Ventures Essay, Research Paper

International Business Ventures

Measuring a potential business venture has many aspects which the international

manager must be aware of in order to convey the correct information back to the

decision makers. Being ignorant to any of the aspects can lead to a false

representation of the project, and hence an uninformed decision being passed.

In order for a business to survive it must grow. For growth to be optimal,

management must first be able to identify the most attractive prospective leads.

The country as a whole, specifically geography, government, and financial

aspects must be looked at in order to yield the best possible picture of the

market a company wishes to enter. Concentration should be placed on gathering

reliable facts that are backed up by more than one source. It is to be hoped

that after creating “a picture” of the market, management’s analysis of the

potential business venture and plan of action will be structured as to avoid

losses and to find the most profitable scenarios.

The success of the multinational corporation lies on the shoulders of it’s

management. International management and organization-design expert Henry

Mintzenberg says every CEO has three essential duties: direct supervision,

development of the organization’s strategy, and management of the organization’s

boundary conditions. Top management’s responsibility at and beyond the

organization’s boundaries is largely a communication responsibility; however, no

commonly accepted model exists for decision, execution, and assessment of

communication opportunities. Within even some of the largest and most venerable

organizations, the process used is haphazard and inconsistent. The Wyatt

Company’s survey of communications professionals showed that just 58.1 percent

agreed that their organization’s communication objectives are linked to business

objectives, and 83.3 percent reported that their organizations conduct no formal

review of return on communications investment. CEOs must establish and

reinforce an organization’s image in public by viewing each target public as a

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