Реферат: Adobe Systems Inc Essay Research Paper Adobe

But in May 1992 the company was shocked when Adobe’s president, Charles

Geschke, a mild-mannered man who had once studied to be a Jesuit priest,

was kidnapped by two men who demanded $650,000 in ransom. After 5 days

of captivity, Geschke was returned safely and the kidnappers were arrested

by the FBI.

By 1993, it was apparent to the computer industry and especially to Adobe

that electronic publishing was becoming a very important method of distributing

information. Adobe knew that electronic distribution would need the same

capability to present attractive documents as the printer technology had

needed in 1985 and began its effort to dominate the Internet.

In 1993 Adobe released Acrobat,

a program that enabled a user to create a document then use the Adobe

Portable Document Format (PDF) to format it for electronic distribution.

Documents could be viewed on the World Wide

Web (WWW) or through e-mail, Lotus

Notes, corporate networks, CD-ROMs, or a printer, and could even include

a QuickTime movie clip in the

document. In addition, Acrobat could be used in Mac, Windows, DOS, or

UNIX platforms.

To continue its move into electronic publishing, in 1994 Adobe merged

with Aldus, the company that produced PageMaker, a page composition software

program. In 1994, having faced off with Microsoft and won, Adobe turned

around its decline and registered revenues of $441 million in product

sales and $156 million in royalties from PostScript.

The following year, Adobe moved even further into the electronic publishing

area by signing an agreement with Netscape

to integrate Acrobat technology into the Netscape Web navigational software.

In September, Adobe agreed to purchase Ceneca Communications, Inc., a

developer of WWW publishing and site management tools. Ceneca’s PageMill