Реферат: Adobe Systems Inc Essay Research Paper Adobe

revenues of $25 million and a strong future, by the end of the year Adobe

Systems would be a much different company.

The Battle for Supremacy

For Adobe Systems, 1989 was a turning point. In June, it and Apple were

served with a patent infringement lawsuit by a typesetting company, Information

International, Inc., and by September Apple and Adobe would be at war.

In June, Apple sold off its 16.4 percent equity in Adobe Systems and began

development of its own PostScript clone. Although printer and PC manufacturers

were on the verge of declaring PostScript as the standard PDL, Adobe found

itself in a battle with Apple to be accepted as the industry standard

for the display PDL to be used for PC monitors. Apple was using QuickDraw

for its Macintosh screens instead of Display PostScript, and Microsoft

was introducing its own graphical user interface (GUI) in Windows and

Presentation Manager.

To counter the threats from Microsoft and Apple, Adobe developed a program

that would allow Macintosh and OS/2 users to use the Adobe typeface software,

even without a PostScript printer.

In September, just prior to the Seybold

Computer Publishing Conference, Apple and Microsoft announced that

they would join together to develop an open-font standard for the OS/2

Presentation Manager and Macintosh System 7. PostScript had always been

a closed-font standard and Adobe had closely guarded the specifications

to make it difficult for third-party font developers to produce clones.

Although the new Macintosh system was one year away and the Microsoft

OS/2 system was two years away, the announcement was a clear shot at Adobe’s

PostScript, which had grown to be the largest collection of fonts in the

world.

Immediately after Microsoft’s Bill Gates made the predicted announcement

at the conference, John Warnock, who felt Apple had betrayed him, got