Реферат: Adobe Systems Inc Essay Research Paper Adobe

With PostScript, a printed page was a combination of the text and graphics,

formatting commands, and the PostScript PDL. This allowed business PC

users to be creative in the layout and presentation of information and

produce dramatically improved documents on their printers. With desktop

publishing, a business could create and modify print materials, store

them on the PC, and print high quality documents without going to an offset

printer. Even if a document was to be professionally printed, the turn-around

times for proofreading and changes were substantially reduced because

the document could be stored and manipulated on a diskette.

Adobe didn’t just target the desktop printers such as LaserWriter. It

saw that the PostScript PDL would be important for $50,000 high-resolution

commercial printers as well as mid-range printers priced at $20,000. Adobe

licensed PostScript to Allied Linotype, Dataproducts, and QMS to serve

the commercial printer market. It was

also supported by word processing programs such as Word, Scenic Writer,

and GEMWrite. Even with its expansion into the commercial printer market,

84 percent of Adobe’s $16 million in revenue in 1986 came from Apple’s

royalty payments for the use of PostScript in its printers.

By 1987, Adobe had agreements with IBM, Digital,

AST Research, Hewlett-Packard,

and Texas Instruments for them to use

PostScript in their printers. By expanding into companies whose products

competed with the Apple LaserWriter, Adobe risked losing the support of

the company that put Adobe on the map.

Rumors of Apple manufacturing a new printer based on its own QuickDraw

PDL caused Charles Geschke to comment, "That’s no reason to destroy

a relationship."

In 1987, with 400 software programs supported by PostScript, Adobe introduced

its own illustration software, Adobe